Ministop, 100% Eco-Friendly Coffee Beans... "Discount Benefits When Using Tumblers"
Ministop has expanded the proportion of eco-friendly Rainforest Alliance (RA) certified beans in its instant ground coffee from the previous 50% to 100%.
View original image[Asia Economy Reporter Lim Chunhan] Ministop announced on the 8th that it has expanded the proportion of eco-friendly Rainforest Alliance (RA) certified beans in its instant ground coffee from the previous 50% to 100%. RA-certified beans can only be sourced from farms that practice eco-friendly farming methods and strictly manage labor conditions.
Ministop offers a permanent discount of 200 KRW on 'hot coffee products' for customers using tumblers. The taste of the instant ground coffee has also been improved. By optimally blending South American beans known for their nutty flavor, it delivers a rich dark chocolate aroma and a full-bodied texture.
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A Ministop representative said, "We renewed our coffee to 100% RA-certified beans to meet the value consumption trend that emphasizes eco-friendliness," adding, "We hope customers enjoy eco-friendly and cost-effective instant ground coffee at Ministop to their heart's content."
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