Mercedes-Benz Accelerates 'Online Sales' of New Cars

Mercedes Online Shop

[Asia Economy Reporter Changhwan Lee] Mercedes-Benz Korea announced on the 8th that it will start selling vehicles through its official online sales channel, the 'Mercedes Online Shop.'

Mercedes-Benz Korea, which opened the Mercedes Online Shop last month and began selling certified used cars, is expanding its online sales channel by extending into the new car segment this time.

The Mercedes Online Shop is a marketplace format where 11 official dealers of Mercedes-Benz Korea actively participate to sell vehicles online.

Mercedes-Benz Korea plans to start selling service products online next year, aiming to provide the ultimate online marketplace encompassing both products and services.

Customers can check and order vehicle information sold by official Mercedes-Benz Korea dealers anytime and anywhere through the Mercedes Online Shop.

Using the filter function on the vehicle search page, customers can find desired vehicles based on various conditions such as model, body type, color, options, and price, with dealer information displayed for each vehicle to aid in selection.

After deciding on a vehicle, customers can request a quote and consultation, and through the exclusive 'Order Now' feature on the Mercedes Online Shop, they can pay 1,000,000 KRW online to immediately reserve the vehicle. Full refunds are available in case of cancellation.

Subsequently, customers can check the dealer's showroom information on a map to choose a visit location and proceed with the remaining steps such as contract signing, balance payment, and vehicle delivery.

Along with the launch of online sales for new cars, Mercedes-Benz Korea plans to unveil models configured with new options and expand sales to offline showrooms after a certain period.

They also announced plans to introduce exclusive models available only through the online shop in the future.

This content was produced with the assistance of AI translation services.