Bodyfriend Ranks No.1 in Massage Chair Category of 'Korean Industry Customer Satisfaction'

[Asia Economy Reporter Kim Cheol-hyun] Bodyfriend (CEO Park Sang-hyun) announced on the 8th that it ranked first place for two consecutive years in the healthcare (massage chair) category in the '2021 Korea Customer Satisfaction Index (KCSI)' survey conducted by the Korea Management Association Consulting (KMAC).

KCSI is an index that indicates the level of customer satisfaction with products and services by industry in Korea, serving as an indicator of future qualitative growth. It was developed by KMAC in 1992, considering the characteristics of Korean industries.

Bodyfriend secured first place for two consecutive years in the healthcare category in this year's survey. In particular, it received high scores in items related to performance, functionality, and health improvement.

Bodyfriend has enhanced its massage chair technology and design competitiveness through three major convergence research organizations: the Technology Research Institute, Design Research Institute, and Medical R&D Center. In the past five years alone, Bodyfriend has invested approximately 73.4 billion KRW in research and development (R&D), increasing its R&D expenditure annually. As a result, it has secured the highest level of intellectual property rights in the healthcare industry. As of June this year, it has filed 2,914 applications for domestic patents, utility models, trademarks, and designs, of which 1,724 have been registered.

A Bodyfriend official stated, "We will enhance our brand value by developing into a digital healthcare robot company through convergence with various fields such as AI, big data, and cloud technology."

This content was produced with the assistance of AI translation services.