Integration of Production, Sales, and Marketing Functions... Strengthening Response Capability to the Global Petrochemical Market
[Asia Economy Reporter Hwang Yoon-joo] DL Chemical has resolved to merge with Daelim P&P to quickly respond to changes in the global petrochemical market.
DL Chemical announced on the 7th that it made this decision at a board meeting. The company name after the merger will be DL Chemical. The merger ratio between DL Chemical and Daelim P&P is 5.069 to 1.
To become a global petrochemical company, DL Chemical is focusing on advancing its existing business while fostering specialty businesses centered on high value-added and eco-friendly products. Until now, DL Chemical concentrated on production and research and development, while sales and marketing were handled by Daelim P&P, an affiliate within the group, resulting in a dual structure of production and sales. However, through this merger, DL Chemical has secured the capabilities and systems to independently manage everything from technology development to production, sales, and marketing. Based on its technology for developing high value-added eco-friendly products, DL Chemical plans to carry out technical sales activities that satisfy diverse customer needs.
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A DL Group official stated, "This merger has accelerated DL Chemical's leap toward becoming a global petrochemical company," adding, "DL Chemical will flexibly respond to the rapidly changing market environment based on top-level technology and strong sales capabilities."
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