Shinhan Card Launches 'Grande Data,' Korea's First Private Data Dam
SK Telecom, KCB, and Others Collaborate on Joint Data Brand
Developing Combined Data Products for Cards, Telecommunications, and Other Sectors
[Asia Economy Reporter Ki Ha-young] Shinhan Card, together with SK Telecom and Korea Credit Bureau (KCB), is launching the country's first private data dam business brand, 'Grandata.'
On the 7th, Shinhan Card announced the launch of Grandata, a joint data business brand with SK Telecom, the leading mobile carrier, and Korea Credit Bureau (KCB), which holds credit information on 44 million people.
Shinhan Card plans to continuously introduce meaningful products for corporate marketing strategies, consumer analysis, and future market responses through collaboration with leading domestic data companies, offering various combined data products and data-based subscription services through data collection, integration, and analysis.
Grandata is an open alliance currently involving companies from various sectors such as LG Electronics, Homeplus, Lotte Members, SK C&C, and Wider Planet.
In the future, Grandata aims to establish data partnerships with diverse companies across all industries including automotive, manufacturing, fashion, medical, transportation, and lodging, and to collaborate with specialized data business companies in data analysis, consulting, systems, and solutions. Additionally, by cooperating with government-led public data dams, financial data, and the Korea Data Exchange, Grandata plans to promote projects supporting the establishment and improvement of public policies through public data integration.
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A Shinhan Card official stated, "As we collaborate with the best data companies in Korea through the private data dam 'Grandata,' we will strive to become a catalyst for revitalizing Korea's data economy. We will expand Shinhan Financial Group's unique digital ecosystem, the 'Shinhan Digital Alliance,' into the Grandata channel, and make our best efforts to provide more valuable data to all companies and institutions preparing for new digital innovation and the future."
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