Jeonnam Promotion Agency Holds 'Excellent Product Evaluation Consultation Meeting'

Support for Market Expansion, 16 Small and Medium Venture Companies Matched with Home Shopping MDs and Others

On the 6th, companies participating in the 'Honam Region One-Person Creative Enterprise Support Center 2021 Excellent Product Review Consultation' held at the Mokpo Fisheries Food Support Center are conducting consultations with domestic distribution channel merchandisers (MDs) to develop sales channels. Photo by Jeonnam Development Institute

[Asia Economy Honam Reporting Headquarters Reporter Kim Chunsu] A product evaluation and consultation meeting aimed at opening sales channels for excellent products produced by small and medium venture companies in the agricultural, fishery, and livestock processing sectors in the Honam region was held at the Mokpo Fisheries Food Support Center.

According to the Jeonnam Information and Culture Industry Promotion Agency on the 6th, in collaboration with the Honam One-Person Creative Enterprise Support Center and the Mokpo Fisheries Food Support Center, a '2021 Excellent Product Evaluation and Consultation Meeting' was held to support the market development of 25 products produced by 16 small and medium venture companies in the Honam area.

The evaluation and consultation meeting was conducted in the form of showcasing excellent products from small and medium venture companies to product planners (MDs) from major domestic distribution channels and holding consultations for sales.

Additionally, one-on-one consulting was provided regarding product design, production, quality, and hygiene.

At the event, about 13 MDs from 12 domestic distribution channels, including GS Retail, GS Home Shopping, Nonghyup Hanaro Distribution, E-Land Retail, and Y-MART, attended.

Companies selected as excellent products at this evaluation meeting will go through a process of improving product completeness and design with support from the Jeonnam Creative Economy Innovation Center, and then secure sales channels such as entry into the GS distribution network.

Lee Jung-geun, director of the Promotion Agency, said, "Based on the advice from MDs of domestic distribution channels at this evaluation meeting, we will further enhance the completeness of our products," and added, "We will continue to support securing various sales channels such as home shopping sales and entry into distribution channels."

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