Song Hoseop, CEO of Starbucks Korea, Sends Official Apology Email to Store Employees

[Image source=Yonhap News]

[Asia Economy Reporter Moon Hyewon] It has been confirmed that Song Hoseop, CEO of Starbucks Coffee Korea, sent an official apology email to store employees (partners).

According to related industries on the 6th, CEO Song stated in an internal email sent late the previous afternoon, “During the long Chuseok holiday and the autumn promotion season, an unexpectedly large number of customers visited the stores. I apologize for the excessive workload and great burden placed on partners due to the unforeseen lack of preparation during the reusable cup event on the 28th of last month.”

He added, “The measures the company has improved so far may feel insufficient, and depending on the issue, it may take time. However, there have been prioritized efforts related to partners’ working environment and treatment. Through this opportunity, we will once again reflect on any overlooked areas, listen to partners’ opinions, and review the processes to incorporate them.”

He continued, “We plan to simultaneously implement clear delegation of authority on-site, standardized promotion improvements, securing flexibility in hiring, and strengthening communication channels through organizational restructuring. We will also share specific improvement plans in real time together with the Happiness Council regarding the matters partners have suggested.”

This content was produced with the assistance of AI translation services.