Did the Lim Young-woong Effect Work?... 'New Hero' Becomes CEO of Cheongho

Sales Surpass 20,000 Units Within One Year of Release

Cheongho Nice's ‘Cheongho New Hero Air Purifier’ has surpassed cumulative sales of 20,000 units. Developed with a focus on the need to purify settling fine dust, this bottom-suction air purifier has steadily increased sales by appealing to consumers about the importance of floor-level air. The decision to feature popular trot singer Lim Young-woong as the promotional model also appears to have contributed to this product becoming one of Cheongho Nice's bestsellers.

According to Cheongho Nice on the 7th, the cumulative sales of the ‘Cheongho New Hero Air Purifier,’ launched in October last year, exceeded 20,000 units as of September this year. Selling 20,000 units within a year of its release, it has established itself as a representative product of Cheongho Nice's air purifiers.

The New Hero Air Purifier was developed with the concept that indoor air quality improves only when floor-level air is managed first. The product is designed with a structure that allows bottom suction by being raised about 10 cm from the floor. This design focuses on the fact that fine dust tends to settle closer to the floor due to gravity and that the concentration of floor-level fine dust rapidly decreases when the bottom suction function operates.

Additionally, it features a cylindrical structure capable of 360-degree omnidirectional suction. The air drawn in passes through a filter and is transformed into clean air, which is then released in three directions: upward, left, and right, enhancing indoor air quality. It sucks fine dust from every corner of the room and quickly emits purified air through a three-directional three-dimensional discharge method. Cheongho Nice explained that consumers empathize with the floor air purification effect, where most time is spent indoors, and since its launch, the product has consistently maintained a leading position in air purifier sales.

The product’s success also reflects the ‘Lim Young-woong effect.’ Cheongho Nice named the product ‘New Hero’ and prominently featured Lim Young-woong in its promotions. Lim Young-woong signed an advertising and promotional model contract with Cheongho Nice for water purifiers and air purifiers in April last year and renewed his exclusive contract this year, engaging in various advertising and marketing activities.

He enjoys broad popularity among female consumers, the main buyers of home appliances, and has served as the main model for key products including the New Hero Air Purifier, contactless ice water purifier, and sterilizing ice water purifier, helping Cheongho Nice products become familiar to consumers. In fact, this year, sales of Cheongho Nice’s ice water purifiers increased by about 30% compared to last year. The company explains that the Lim Young-woong effect is one of the factors behind the surge in water purifier sales.

A Cheongho Nice representative said, "The Cheongho New Hero Air Purifier manages floor-level air where people spend a lot of time at home," and added, "We will strive to promote excellent products to consumers through various marketing activities using our exclusive model."

This content was produced with the assistance of AI translation services.