"MZ Generation's Product Hits"... GS25 Sells 2 Million 'GatSaeng Planning Items'
[Asia Economy Reporter Lim Chunhan] GS25 announced on the 6th that a total of 12 products, including 'Noted Milk' created by the new product development team 'Gotseng Planning' composed of in-house MZ generation (Millennials + Generation Z), have surpassed 2 million sales.
The first products, three types of Noted Milk, sold over 500,000 units within a week of release due to their emotional design and differentiated taste. 'Pop It Pearl Candy,' a product utilizing bubble wrap made of silicone material, became a sold-out item that is hard to find offline.
Analyzing the sales data of Gotseng Planning products by age group showed 34% in their 20s, 29% in their 30s, and 28% in their teens. This is interpreted as a result reflecting that the MZ generation members of Gotseng Planning properly understood customers' preferences and feelings when developing the products.
Hot Picks Today
If They Fail Next Year, Bonus Drops to 97 Million Won... A Closer Look at Samsung Electronics DS Division’s 600M vs 460M vs 160M Performance Bonuses
- Opening a Bank Account in Korea Is Too Difficult..."Over 150,000 Won in Notarization Fees Just for a Child's Account and Debit Card" [Foreigner K-Finance Status]②
- "While Others Rest, Nearly 3 Million May Work Substitute Public Holidays Without Extra Pay"
- Lived as Family for Over 30 Years... Daughter-in-Law Cast Aside After Husband's Death
- "Who Is Visiting Japan These Days?" The Once-Crowded Tourist Spots Empty Out... What's Happening?
A GS25 official said, "The secret to success of the Gotseng Planning project is that executives and team leaders absolutely do not interfere and support and recognize the creativity and autonomy of MZ generation members," adding, "About 50 types of Gotseng Planning products are scheduled to be released sequentially by the end of the year."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
