E-Land SPAO Installs 'Size-Discriminant-Free Mannequins'

[Asia Economy Reporter Lim Hye-seon] E-Land announced on the 6th that its SPA brand SPAO will be the first domestic fashion brand to place ‘size-inclusive mannequins’ in its stores.

The mannequins were created through crowdfunding as part of the body positivity campaign ‘Every, Body’ by ‘Chido,’ Korea’s first natural size model, and ‘Sandbox Network.’ The crowdfunding raised 227% of the target amount, reaching the goal within 5 hours of the project launch.

The mannequins were designed based on size data representing the most common body types of men and women aged 25-34 in South Korea, reflecting familiar body shapes.

While mannequins traditionally used in fashion stores have heights of 190cm for men and 184cm for women, the mannequins placed in SPAO stores are 172.8cm for men and 160.9cm for women. The waist circumference is 2.3 inches larger for men and 5.9 inches larger for women compared to conventional mannequins.

The mannequins will be displayed at SPAO’s flagship stores, SPAO COEX and SPAO Starfield Anseong. A certification photo promotion will also be held starting from today.

This content was produced with the assistance of AI translation services.