Lotte Chilsung Launches Small-Sized 'Icis 8.0 Eco (ECO)' Product

[Asia Economy Reporter Lim Hye-seon] Lotte Chilsung Beverage announced on the 6th that it will launch a 300mL small-sized version of ‘Icis 8.0 Eco (ECO)’.

The newly introduced Icis 8.0 ECO 300mL features a short cap that reduces the height and weight of the existing water bottle cap by more than 30%. The word ‘Icis’ is embossed in Braille on the upper part of the PET bottle body to improve information accessibility for visually impaired people.

Along with the product launch, Lotte Chilsung Beverage will apply eco-friendly packaging that mixes about 20% recycled polyethylene made from waste plastic in the bundle packaging. The eco-friendly packaging, which has physical properties similar to the existing packaging, will also be introduced to the Icis 8.0 ECO 1.5L bundle products and is planned to be expanded to 500mL and 2L products in the future.

Icis ECO, launched in January last year as the first label-free water bottle in Korea, immediately attracted attention from consumers who value eco-friendly consumption, convenience, and sophisticated design. From January to August this year, about 130 million units (based on 500mL PET bottles) were sold. The reduction in label packaging material amounts to approximately 35 tons when converted to 0.8g per label for 1.5L and 2L bottles, and 0.3g for 500mL bottles.

A Lotte Chilsung Beverage official said, “The sales proportion of label-free water bottles has increased to the high teens percentage of the entire Icis brand, and consumer interest in eco-friendly water continues to grow steadily, so we plan to focus more on expanding sales channels.”

This content was produced with the assistance of AI translation services.