Noroo Paint Launches Renewed Water-Based Automotive Repair Coating 'WaterQ F/P'

Water-Based Paint in 250 Colors Matching Existing Vehicle Colors, Repair Without Visible Traces

Noroo Paint automotive repair paint 'WaterQ'.
[Photo by Noroo Paint]

[Asia Economy Reporter Kim Jong-hwa] Noroo Paint announced on the 5th that it will relaunch its water-based automotive repair paint brand 'WaterQ F/P'. WaterQ F/P, which is shipped after color mixing is completed at the factory, is a product made with the same color as a new car. Noroo Paint has continuously upgraded the available colors of this product from 2018 to this year, renewing it to 250 colors, the largest number among domestic companies.

Automotive repair paint is applied over sheet metal repairs on damaged vehicle parts due to external impacts, so color and workability are important. WaterQ F/P can reproduce the exact color of the existing vehicle without professional color mixing skills or equipment, enabling painting without repair traces. Noroo Paint analyzed various colors of popular domestic and foreign car models and created a lineup in 2021, with plans to add new colors annually.

In particular, this product's strength lies in its superior storage stability compared to competitors' products. It minimizes cost and environmental impact by allowing long-term storage and reuse of paints mixed with various colors as well as paints mixed with thinners.

Noroo Paint also newly launched the water-based color mixing system for automotive repair, 'WaterQ'. Starting this year, in response to the government's strengthened regulations on volatile organic compounds (VOCs) in automotive repair paints, it introduced an on-site water-based automotive repair color mixing system that meets all domestic environmental standards. The advantage of WaterQ is that it combines the technical expertise as a supplier of OEM paints to domestic car manufacturers and the accumulated management know-how from operating the existing 'HiQ Color Mixing System', resulting in uniform color quality and excellent matching performance.

Workability, which determines the efficiency of painting progress such as painting and drying time, is excellent, as is cost-effectiveness. The price for one set of water-based colorants is reasonable compared to competitors, and there is an exclusive support team that can quickly resolve any issues during color mixing and painting, making it reliable to use. Additionally, Noroo Paint's automatic color correction system, 'Color-Q', not only finds the mixture closest to the measured color value of the existing vehicle but also automatically provides a mixture corrected to a color more suitable for the target color. It allows painting adjusted to subtle color deviations caused by colors not released as WaterQ F/P products or vehicle model years.

A Noroo Paint official said, "WaterQ F/P, which has the largest number of colors domestically, is receiving positive responses on-site by increasing productivity at automotive workshops with superior color matching, workability, and storage stability compared to other companies," adding, "We plan to continue developing products that enhance the eco-friendliness of automotive repair paints to meet customer expectations."

This content was produced with the assistance of AI translation services.