Shinhan Card Celebrates 14th Anniversary, Aiming to Become a Financial Platform with Annual Transactions of 200 Trillion Won

14th Anniversary Ceremony Strengthens Vision for Second Startup
Top Card Industry Strategy, Platform Company Growth, Organizational Culture Reboot Keywords Presented

[Asia Economy Reporter Ki Ha-young]Shinhan Card announced on the 4th that it has reaffirmed its commitment to leap forward as a 'Life & Finance Platform Company' with an annual transaction volume of 200 trillion KRW based on its 30 million customer base, in celebration of its 14th anniversary.

Shinhan Card presented this vision at the online 14th anniversary ceremony held on the 1st. When Shinhan Card was launched in 2007, its transaction volume was around 96 trillion KRW, and it is expected to become the first domestic card company to achieve a transaction volume of 200 trillion KRW this year.

Shinhan Card CEO Lim Young-jin emphasized three management keywords at the ceremony: ▲ No.1 leadership strategy in the card business ▲ New growth as a platform company ▲ Organizational culture reboot.

CEO Lim first stressed the strategy of strengthening the growth foundation based on solid leadership in the core card business. He urged to further solidify the status as the leader in the card industry while accelerating expansion into future businesses based on this foundation.

He then emphasized the need for rebirth as a differentiated platform company to become a key player in competition suited to the new era. Through a second founding as a Life & Finance platform company, Shinhan Card envisions a future that provides customers with enjoyable daily lives and opens new growth opportunities.

Lastly, he underscored that the driving force for new growth ultimately comes through the 'power of culture.' In line with the group's direction of a 'cultural transformation,' he newly declared a 'culture reboot' and urged the creation of a new growth culture unique to Shinhan Card.

Earlier, on the 29th of last month, Shinhan Card announced a new start as a life finance platform company through the revamped 'Shinhan Play' unpacking show. Evolving from a simple payment platform to a life finance platform, Shinhan Play integrates financial and non-financial areas to pursue the true completion of customer life, presenting Shinhan Card's new vision and planning to increase its current 27.5 million members to 30 million by next year.

CEO Lim said, "The world has been renewed by the dream of change, and ultimately, those who challenge have changed the world," adding, "In connection with Shinhan Financial Group's new vision of 'Easier, More Comfortable, and Newer Finance,' we will evolve into a top-tier platform company through insight into the flow and essence of the times."

This content was produced with the assistance of AI translation services.