CJ OnStyle Launches 'Collect Questions' Menu... "We Answer Even After Live Broadcasts"
CJ OnStyle will establish a new segment called "Collecting Questions" to enhance interactive communication on its live commerce (live broadcast) channel, "Live Show."
View original image[Asia Economy Reporter Lim Chunhan] CJ OnStyle announced on the 4th that it has established a 'Collecting Questions' corner to strengthen interactive communication on its live commerce (live streaming) channel 'Live Show' and will answer all customer questions.
Although the advantage of live commerce is interactive communication, there are cases where not all viewer questions can be answered during the broadcast, so this measure was taken to improve that. Even if viewers miss the host's answers during the broadcast, they can check the answers later by clicking the 'My Questions' tab in the 'Collecting Questions' menu.
CJ OnStyle also improved the user interface (UI·UX). To ensure customers do not miss purchase verification benefits and reward points, the application button is placed directly on the screen, and even when moving to other pages, the broadcast being watched can continue to be viewed in a small window. Additionally, a separate customer notice window was created below the chat window to prevent missing important announcements.
For quality control, CJ OnStyle conducts a full investigation before broadcasts to check for violations of the Act on Labeling and Advertising, increases the rate of physical inspections, and strengthens product management and customer service by conducting customer satisfaction surveys on the KakaoTalk channel.
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A CJ OnStyle official said, “This Live Show system overhaul reflects a thorough customer-centric business philosophy and focuses on improving inconveniences actually felt by consumers,” adding, “We will be recognized as a leading platform with differentiated competitiveness by fully mobilizing our customer-centered operation strategy and 26 years of professional company know-how.”
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