'LG Pra.L Intensive Multi-Care' Launch... Skin Elasticity Care Device

[Asia Economy Reporter Kim Hyewon] LG Electronics announced on the 4th that it will launch the 'LG Pra.L Intensive Multi-Care (model BLP1)'.

The new product is a complex elasticity care device that improves skin elasticity, soothes the skin, and enhances the absorption of cosmetic nutrients. The product features a Y-shaped design with an 'Intensive Care Head' on the upper part of the handle to aid skin elasticity and cosmetic absorption, and a 'Cooling Care Head' to help soothe the skin. Customers can use the 'Eye Care Head' attached to the Intensive Care Head to manage curved areas such as around the eyes and mouth.

LG Electronics applied five core technologies to improve skin elasticity in this product. According to LG Electronics, high-frequency waves reach the dermis layer of the skin to promote collagen production, and microcurrents at the level of 250 microamperes (uA) stimulate skin tissues and muscles to improve both internal and external skin elasticity. Technologies such as Sonophoresis, which uses low-frequency ultrasound, and Iontophoresis, which utilizes the electrical properties of repelling like charges, help with the absorption of cosmetic nutrients and moisture. The cooling function, selectable at 5, 11, and 17℃, aids in pore tightening and skin soothing.

According to skin improvement tests conducted over eight weeks on 21 adult women by the Global Medical Research Center, this product showed about 2.2 times improvement in skin elasticity and 2.5 times improvement in volume compared to manual care. Fat under the eyes and nasolabial folds improved by more than 20% compared to before using the product, and pores were reduced by approximately 48%.

Through industry-academic research with Pohang University of Science and Technology, LG Electronics implemented ergonomic designs such as a handle for comfortable grip, head angles that reduce arm fatigue during use, and enlarged head size to increase skin contact area, thereby reducing skin care time and enhancing usability.

LG Electronics also introduced the 'LG Pra.L Essential Booster (model BBP1)'. This product manages waste cleansing, nutrition, and moisturizing all in one device.

LG Electronics will start pre-orders for the two new LG Pra.L products on the online brand shop on the 11th. The suggested retail prices for the LG Pra.L Intensive Multi-Care and Essential Booster are 799,000 KRW and 399,000 KRW, respectively.

This content was produced with the assistance of AI translation services.