Coca-Cola Unveils New Packaging with Fresh Look... Strengthening Brand Identity

[Asia Economy Reporter Seungjin Lee] Coca-Cola announced on the 4th that it will introduce a new design package for the first time in four years since the package change in 2017.

The newly introduced package features a design focused on the logo placed on the front, further emphasizing the brand identity. The unique red background of Coca-Cola removes the existing top band and arranges the logo horizontally with concentration.

The logo colors vary by product to differentiate product characteristics and enhance visual recognition. Coca-Cola Original uses a white logo, and Coca-Cola Zero uses a black logo to allow easy identification of each product at a glance.

The 'Coca-Cola Light,' released only as a can product, expresses a distinct charm with its unique silver background and red logo. Additionally, Coca-Cola displays 'Original Taste,' Coca-Cola Zero shows 'Zero Sugar,' and Coca-Cola Light shows 'Light' just below the logo respectively.

This new design will be applied to all Coca-Cola product types, including cans and PET bottles, consistent with the global design.

This content was produced with the assistance of AI translation services.