Moimoln Launches 'Liridown' Embracing Sustainability Values

[Asia Economy Reporter Seungjin Lee] Hanse Dream's children's clothing brand 'Moimoln' announced on the 1st that it will launch the 'Liri' line, which embodies the value of sustainability.

The Liri line is Moimoln's sustainable product group for the future environment in which children will live, aiming to prevent resource waste and promote reuse.

The first released products are four types of 'Liri Down' outerwear. The down material is processed through a special recycling process to enhance the purpose of sustainability. The Liri Down consists of ▲SOFT&Milky Liri Down Jumper ▲SOFT&Milky Liri Down Long Jumper ▲SOFT&Square Liri Down Vest, among others.

Along with the launch of Liri Down, Hanse Dream is also running the 'Moimoln's Support for Greensumers' promotion. This event supports value consumption for the environment, offering an additional 2121 Ssuksuk points when purchasing Liri Down outerwear. Additionally, a stylish tent from the camping gear specialist brand 'Kazmi' will be given away through a lottery.

Shin Ji-young, MD team leader of Hanse Dream Moimoln, said, “As a representative children's clothing brand, Moimoln newly planned the ‘Liri Line’ containing sustainable values to support greensumers who care about the environment. We plan to continue a healthy eco-friendly path with various fashion items that allow practicing ‘sustainability’ in daily life.”

This content was produced with the assistance of AI translation services.