Hyundai Card Celebrates 1st Anniversary of 'Starbucks Hyundai Card'... "Metallic Star Card Giveaway"
Limited Edition Rechargeable Prepaid Card
Equipped with LED Function... Stars Sparkle During Payment
[Asia Economy Reporter Ki Ha-young] Hyundai Card announced on the 1st that it will hold a 'Starbucks Hyundai Card' 1st anniversary event throughout October in collaboration with Starbucks.
This event offers a limited edition rechargeable prepaid card called the 'Metallic Star Card' and provides cashback benefits on Starbucks recharge amounts.
The Metallic Star Card is the first Starbucks rechargeable prepaid card equipped with an LED feature, where stars inside the card plate sparkle when the card is recharged or used for payment. The Metallic Star Card giveaway event automatically enters members who have not used the Starbucks Hyundai Card in the past six months and make a payment of 50,000 KRW or more with the Starbucks Hyundai Card. Cards will be given on a first-come, first-served basis starting in November. The first 100 people will receive an early bird benefit allowing them to get the Metallic Star Card within October.
Among members participating in the Metallic Star Card giveaway event, those who have not used Hyundai Card in the past six months and make additional recharge payments using the Starbucks Hyundai Card will also receive cashback. Eligible members who recharge 30,000 KRW or more on Starbucks rechargeable prepaid cards using the Starbucks Hyundai Card will receive 30,000 KRW cashback credited to their card payment account.
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Meanwhile, Hyundai Card and Starbucks analyzed and disclosed the consumption patterns of Starbucks Hyundai Card members over the past year. The cumulative number of issued cards has reached 130,000, and members have accumulated a total of 20 million Starbucks Hyundai Card stars. This corresponds to 1.67 million cups of coffee based on the exchange standard of 12 stars for a free drink coupon, which is one of the benefits for Gold tier members. The generation that uses the Starbucks Hyundai Card the most is people in their 30s, accounting for 41.3% of all members. Additionally, women make up 68.0% of all members, which is 2.1 times more than men (32.0%).
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