Mirae Asset Securities Opens First Metaverse Branch Among Domestic Securities Firms

The 1st University Student Supporters Launch Ceremony Held on Ifland and Zepeto

[Asia Economy Reporter Song Hwajeong] Mirae Asset Securities announced on the 30th that it held the launch ceremony for the university student supporters (Mi-chin Supporters) in the metaverse.

The metaverse is a compound word of Meta and Universe, referring to a virtual world that transcends reality. It is a world where alternate personas ('bucae') that transcend reality are active, and it is highly favored by the MZ generation (Millennials + Generation Z). Mirae Asset Securities explained that since they recruited the first generation of university student supporters under the theme "Let's be friends with Mirae Asset Securities," the launch ceremony was also held in the metaverse to match the digital native MZ generation's perspective.

The launch ceremony was composed of two parts: Part 1 was held on SK Telecom's Ifland, and Part 2 was held on Naver Z's Zepeto.

The Mi-chin Supporters 1st generation metaverse launch ceremony was designed to enable financial education and social interaction in a virtual space for university students who could not meet and interact in person due to COVID-19. The students spent time getting closer to Mirae Asset Securities through various experiential events within the metaverse, such as the financial OX Golden Bell quiz and a tour of Mirae Asset Center One.

In particular, Choi Hyun-man, Senior Vice Chairman of Mirae Asset Securities, attracted attention by delivering a direct welcome message to the university student supporters through a virtual studio. The virtual studio is a virtual reality (VR) filming studio that Mirae Asset Securities was the first in the domestic financial industry to create.

The "Mirae Asset Securities Zepeto World," where Part 2 took place, is a virtual space implemented last month by Mirae Asset Securities using the metaverse-exclusive platform Zepeto. The Mirae Asset Securities Zepeto World consists of Mirae Asset's representative building Center One and the Mirae Asset Securities Zepeto branch. In the future, the Zepeto branch plans to provide services such as account opening and product education to customers in line with the transformation era.

A Mirae Asset Securities official said, "Mirae Asset Securities is striving to provide various experiences to customers through the metaverse," and added, "We plan to expand customer touchpoints through continuous expansion of metaverse spaces."

The metaverse launch ceremony held this time will be uploaded on Mirae Asset Securities' YouTube channel, "Smart Money."

This content was produced with the assistance of AI translation services.