Met Vice Chairmen Jeong Yong-jin and Jeong Tae-young... Launch of 'Jeong'deun Doenjang Ramen'

A customer at Emart is looking at the 'Jeong' Doenjang Ramen.

Starting from the 30th, 'Jeong'deun Doenjang Ramen' goes on sale...30% discount when paying with Hyundai Card in October
Vice Chairman Jeong Yong-jin of Shinsegae Group and Vice Chairman Jeong Tae-young of Hyundai Card collaborated on the recipe
Emart develops and sells meal kits... Hyundai Card handles package design and advertising materials

[Asia Economy Reporter Kim Yuri] Emart announced that it will launch the 'Jeong'deun Doenjang Ramen' meal kit, jointly developed with Hyundai Card, nationwide at Emart stores and on SSG.com starting from the 30th.

The price is 12,800 KRW (serves 2). During October, a 30% discount is applied when paying with Hyundai Card, making the price 8,960 KRW. The newly introduced 'Jeong'deun Doenjang Ramen' features a doenjang paste rich with beef, combined harmoniously with napa cabbage, shiitake mushrooms, green onions, and a soft-boiled egg, delivering a deep and refreshing flavor.

Emart stated that 'Jeong'deun Doenjang Ramen' was born from a meeting between Vice Chairman Jeong Yong-jin of Shinsegae Group and Vice Chairman Jeong Tae-young of Hyundai Card during a business consultation. At this meeting, Vice Chairman Jeong Tae-young introduced his own recipe for doenjang ramen, and Vice Chairman Jeong Yong-jin responded enthusiastically, leading both companies to officially begin product development.

Subsequently, Emart and Hyundai Card established a cooperative relationship for the commercialization of 'Jeong'deun Ramen,' with Emart developing and selling the meal kit product based on Hyundai Card’s recipe, while Hyundai Card took charge of package design and advertising material production.

This content was produced with the assistance of AI translation services.