Source: Honor Homepage

Source: Honor Homepage

View original image


[Asia Economy Reporter Cho Hyun-ui] Honor, a mid-range smartphone manufacturer spun off from Huawei, ranked third in market share in China last month.


On the 29th (local time), CNBC cited market research firm Counterpoint Research, reporting that "Honor recorded a 15% market share in China last month."


Starting as an internal brand of Huawei, Honor was sold last November to Zhixin New Information Technology, established under the leadership of the Shenzhen city government, after the U.S. government's sanctions caused disruptions in procuring key semiconductors and other components.


Beginning as a mid-range brand, Honor unveiled its high-performance 3 series this month and is reportedly preparing a premium Magic series.



CNBC stated, "Honor is recovering its market share in China based on its loyal customer base and close relationships with sales networks," adding, "Building on this, it is also trying to increase its overseas market share, which was only 3.7% last month."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing