Genesis Unveils First Dedicated Electric Vehicle GV60... Starting at 59.9 Million KRW

Face and Fingerprint Recognition Applied... Expanded OTA Features Also Provided

[Asia Economy Reporter Yu Je-hoon] The Genesis brand has fully unveiled its first dedicated electric vehicle, the 'GV60.' The GV60 incorporates numerous new technologies aimed at 'human interaction,' including facial and fingerprint recognition, and expanded over-the-air (OTA) software update capabilities.

On the 30th, Genesis held the GV60 Digital World Premiere event online, broadcasting the launch video introducing the GV60's design philosophy and key features worldwide via YouTube and other platforms.

The GV60 is Genesis brand's first dedicated electric vehicle built on Hyundai Motor Group's dedicated electric vehicle platform, E-GMP. The vehicle name follows the same naming system as the existing internal combustion engine lineup. This signals the start of the 'luxury brand lineup that interacts mutually,' while also conveying the brand values that will remain unchanged going forward.

Design Emphasizing 'Dynamism'

The GV60 features an exterior design that emphasizes dynamism based on Genesis's design identity of 'dynamic elegance.' For the first time in Genesis, a clamshell hood was applied, integrating the hood and fender into a single panel, creating a clean impression befitting a dedicated electric vehicle. Additionally, a new emblem was applied on the hood, featuring a flat surface with nearly 80% reduced thickness compared to the previous emblem, engraved with an intricate guilloch? pattern seen in luxury watches.

The GV60's exterior colors include a total of 11 options: ▲Beak Black ▲Uyuni White ▲Matterhorn White ▲Seville Silver ▲Carbon Metal ▲Melbourne Grey ▲Royal Blue, along with newly applied ▲Sao Paulo Lime ▲Hanauma Mint ▲Atacama Copper ▲Matte Atacama Copper. Interior colors are offered in five options: ▲Obsidian Black ▲Torrent Navy ▲Ash Grey/Glacier White ▲Monstera Green/Camel Beige ▲Monstera Green/Glacier White.

Inside, the design philosophy of 'beauty of emptiness' pursues a spacious atmosphere while creating a differentiated image. In particular, the spherical electronic shift knob called 'Crystal Sphere' provides aesthetic satisfaction to customers by illuminating mood lighting when the engine is off, and when started, the sphere rotates to reveal the shift controls, creating an atmosphere as if boarding future mobility.

New Technologies for 'Human Interaction' Including Facial and Fingerprint Recognition

The Genesis GV60 introduces various new technologies for 'human interaction,' such as Face Connect, fingerprint authentication system, wireless (OTA) software update system, and Digital Key 2.

Face Connect is a feature that allows the vehicle to recognize the driver's face to lock and unlock the vehicle, with up to two users able to be registered. Lee Si-hyuk, Head of Genesis Electrification Division (Executive Director), explained, "Face Connect applies dynamic updates and deep learning technology, continuously updating the user's information after initial face registration to collect the driver's facial data. It can recognize faces even in cloudy weather or at night, and even if the face changes slightly due to makeup or sunglasses."

The fingerprint authentication system not only performs authentication needed for in-vehicle simple payments or valet mode release but also allows vehicle start and driving with fingerprint recognition alone, enabling operation without a key. The OTA function's application scope has expanded from existing navigation and cluster systems to the electric vehicle integrated control unit, suspension, brakes, steering wheel, airbags, and advanced driver assistance systems (ADAS), covering the entire vehicle.

Additionally, the GV60 is equipped with features such as ▲Forward Collision-Avoidance Assist (FCA) ▲Lane Keeping Assist (LKA) ▲Blind-Spot Collision-Avoidance Assist (BCA) ▲Safe Exit Assist (SEA) ▲Intelligent Speed Limit Assist (ISLA) ▲Driver Attention Warning (DAW) ▲Blind-Spot Monitor ▲High Beam Assist (HBA) ▲Smart Cruise Control (SCC) ▲Navigation-based Smart Cruise Control (NSCC) ▲Lane Following Assist (LFA) ▲Highway Driving Assist 2 (HDA 2) ▲Rear View Monitor ▲Surround View Monitor (SVM) ▲Rear Cross-Traffic Collision-Avoidance Assist (RCCA) ▲Front, Side, Rear Parking Distance Warning (PDW) ▲Rear Parking Collision-Avoidance Assist (PCA) ▲Remote Smart Parking Assist (RSPA), enhancing driving safety and convenience.

Dynamic Performance... Charging Functions Also Renewed

The GV60 is offered in three models: standard rear-wheel drive, all-wheel drive, and a performance model with standard all-wheel drive. All three models are equipped with a 77.4 kWh battery, and the standard rear-wheel drive model has a maximum driving range of 451 km on a single charge.

In particular, Genesis applied a boost mode to the performance model to deliver a differentiated luxury electric vehicle experience. Boost mode can be activated by pressing the boost mode button located on the steering wheel. When used, the maximum combined output increases up to 360 kW for 10 seconds, allowing powerful driving performance that accelerates from zero to 100 km/h in just 4 seconds.

The GV60 also features a battery conditioning function that optimally manages battery temperature for the first time. This function optimizes battery temperature in low-temperature environments to reduce charging time and is applied when the battery temperature is low or when customers search for fast charging stations through the next-generation infotainment system. Additionally, the slow charging capacity has been increased from 7.2 kW to 11 kW to shorten charging time, and a V2L (Vehicle-to-Load) function is equipped, allowing external electronic devices to be powered by the vehicle's battery.

Separately, Genesis plans to utilize the GV60 for wireless charging infrastructure business starting in the fourth quarter of this year. This technology enables non-contact charging by building a wireless charging system on the parking lot floor, allowing the vehicle to charge when entering the system.

Jang Jae-hoon, President of the Genesis brand, stated, "The GV60 is the first dedicated electric vehicle model representing Genesis brand electrification and the model that shows the most dynamic design. Along with powerful driving performance, it will set a new standard for luxury electric vehicles through various core functions that interact with the driver."

Meanwhile, the GV60's sales prices are 59.9 million KRW for the standard rear-wheel drive model, 64.59 million KRW for the all-wheel drive model, and 69.75 million KRW for the performance model.

This content was produced with the assistance of AI translation services.