"Ddingdong~ Flowers Also Arrive with Early Morning Delivery"

SSG.com Discards Videos Stored Below 10°C After 24 Hours
Market Kurly Also Sells Over 1.5 Million Units Since Launch

As the COVID-19 pandemic prolongs, flower products delivered to homes have become popular, and dawn delivery companies are expanding their flower delivery services. The purpose is to provide additional sales opportunities for flower farms and offer consumers, who are spending relatively more time at home, a unique shopping experience and interior decoration effect.

SSG.com started selling a total of seven types of flowers from the 30th, including five types of flowers such as lilies, Gentiana scabra, golden chrysanthemums, Hazel roses, and white Curcuma, as well as two recommended bouquet products, through dawn delivery. Fresh flowers directly purchased through the flower platform ‘Oneul-ui Kkot’ (Today’s Flower) are delivered to customers’ doorsteps along with the next day’s dawn delivery products if they arrive at the online store Neo by 5 p.m.

The flowers are placed in special boxes and stored separately in a space below 10 degrees Celsius to maintain optimal freshness. It is a principle to sell within 24 hours of arrival, so all products not sold on the same day are discarded. SSG.com plans to expand the range of products to 12 types by the end of this year, introducing seasonal flowers that are hard to find nearby with different themes each month.

Market Kurly has been providing the ‘Nongbu-ui Kkot’ (Farmer’s Flower) service since last year to help flower farms that lost sales channels due to COVID-19. Starting with freesias and tulips, seasonal fresh flowers such as carnations, lisianthus, lilies, roses, hydrangeas, and ranunculus are sold through dawn delivery. Over the past 1 year and 7 months, the number of flower types sold has reached about 280. Currently, about 20 types are being sold, including cockscomb, celosia, lilies, ocean blue statice, oxypetalum, Gentiana scabra, eucalyptus blackjack, roses, calla lilies, perfect chrysanthemums, and sunflowers.

A Market Kurly representative said, "From the beginning of this year to September, flower sales increased by 45% compared to the entire sales of last year, and more than 1.5 million flowers have been sold since the launch."

Oasis Market also started fresh flower dawn delivery from April this year, and sales have grown by more than 80% compared to the initial sales. Popular items this summer include mixed-color lisianthus, and in autumn, chrysanthemums are selling well. Flowers are usually sold in half-bunch or one-bunch units, with prices set in the high 10,000 won to low 20,000 won range.

This content was produced with the assistance of AI translation services.