Shinhan Financial Investment Holds ISA Marketing Idea Contest
[Asia Economy Reporter Minji Lee] Shinhan Financial Investment announced on the 29th that it will hold an ISA marketing idea contest for university students.
The contest, accepting entries until the 24th of next month, is held under the theme "How to Hiply Promote ISA to the MZ Generation." Any interested university student (individual or team of up to 3 members) can participate. Entries can be submitted in two categories: video content and marketing ideas.
After judging, an awards ceremony will be held online on November 12. The first-place individual or team in each category will receive a prize of 5 million KRW each, with a total prize pool of 21 million KRW. Details and submissions for the contest can be found on the contest website.
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Juyeon Lee, Head of Marketing at Shinhan Financial Investment, stated, "With the rapid pace of digitalization, the MZ generation is leading innovation in the financial sector," and added, "We organized this contest to effectively guide the MZ generation on ISA, an important financial tool for asset formation."
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