BGF Retail Signs Business Agreement with NongHyup and Handon Self-Governing Committee... "Developing Products Using Agricultural and Livestock Products"

BGF Retail held a business agreement on the 28th with NongHyup and the Korea Pork Producers Association to expand the consumption of domestic agricultural and livestock products.

[Asia Economy Reporter Lim Chun-han] BGF Retail announced on the 29th that it has signed a business agreement with NongHyup and the Korea Pork Producers Association to expand the consumption of domestic agricultural and livestock products.

Recently, domestic farmers and livestock producers have been facing difficulties due to the influx of cheap imported agricultural and livestock products and the prolonged impact of COVID-19, which has reduced large-scale supply channels such as restaurants and catering services. To resolve this situation, Baek Jong-won, CEO of The Born Korea and ambassador of NongHyup and the Korea Pork Producers Association, personally proposed the business agreement to BGF Retail.

Starting from October, BGF Retail will introduce food products using agricultural and livestock products and processed foods provided by NongHyup and the Korea Pork Producers Association at over 15,000 CU stores nationwide. NongHyup and the Korea Pork Producers Association will supply high-quality ingredients such as newly harvested rice, seasonal vegetables, and Korean pork that CU customers can trust.

During October, customers who purchase at least one of the five types of CU lunchboxes containing Korean pork and collect stamps on CU’s membership app ‘Pocket CU’ will be entered into a draw to win Korean pork gift sets.

BGF Retail CEO Lee Geon-jun said, “Through this business agreement, we will systematically implement a win-win strategy that introduces excellent quality products to customers and contributes to revitalizing the local economy. We will continue to participate in support projects that can empower our domestic agricultural and livestock industries.”

This content was produced with the assistance of AI translation services.