Samyang Ramen Shines Bright in Squid Game's 'Ramyeon Ttang'

Scene of Eating Without Boiling
Stimulating Curiosity of Overseas Audiences
"Increase in Searches Without PPL, Preparing SNS Marketing"

The main character in Squid Game is holding Samyang Ramen. (Photo by Netflix)

[Asia Economy Reporter Seungjin Lee] With the global popularity of the Netflix drama 'Squid Game,' the food and props featured in the drama are gaining popularity, keeping related industries busy. Despite not having a PPL (product placement) contract, Samyang Ramen appeared in the drama and attracted attention, prompting a hurried preparation for related marketing.

According to industry sources on the 28th, Samyang Foods is accelerating its preparation for social media (SNS) marketing using Samyang Ramen featured in Squid Game. In Squid Game, Samyang Ramen appears in a scene where the protagonist drinks Samyang Ramen and soju before participating in the Squid Game (photo). In that scene, Samyang Ramen is shown not being boiled but eaten like a snack by sprinkling the soup powder, which piqued the curiosity of overseas viewers.

Especially, even though it was not a PPL, the ramen logo was clearly visible, raising high expectations for promotional effects within Samyang Foods. In 2016, when the 'Buldak Bokkeum Myun Challenge' started on YouTube, Buldak Bokkeum Myun became a global hit product, unexpectedly achieving great success, so it is known that expectations are high for the current Squid Game craze as well.

A representative from Samyang Foods said, "Since Samyang Ramen appeared in the drama scene, searches related to Samyang Ramen have increased," and added, "As we have gained promotional benefits from the popularity of Squid Game, we are preparing various marketing strategies to enhance the image of Samyang Ramen."

This content was produced with the assistance of AI translation services.