Cuchen's All-in-One Cooking Appliance 'FlexCook' First Export to Russia

Cuchen's all-in-one cooking appliance 'FlexCook.'
Photo by Cuchen

[Asia Economy Reporter Junhyung Lee] Kitchen appliance company Cuchen announced on the 28th that it will export its all-in-one cooking appliance 'FlexCook' to Russia for the first time.

The initial export volume to Russia is $850,000 (approximately 1 billion KRW). Cuchen plans to continuously increase supply and target overseas markets. The company explained that this export could serve as a foothold for FlexCook, which is popular as a smart cooker in Korea, to enter the European market.

FlexCook is a cooking appliance equipped with technology that precisely controls power, speed, and temperature. It has seven cooking functions including slicing, steaming, whipping, stir-frying, and stewing. Users can adjust the motor, which reaches up to 15,000 RPM (revolutions per minute), in 10 steps.

For localization, unlike the existing product embedded with Korean recipes, the product exported to Russia includes 70 recipes created directly by local chefs. Thirty of these recipes can also be accessed by users through a smartphone application via Bluetooth.

A Cuchen official stated, "We plan to actively promote the product in Russia through local advertising and cooking classes," adding, "We will also expand overseas sales to neighboring countries of Russia and Asia."

This content was produced with the assistance of AI translation services.