Hyundai Card Wins Silver and Bronze Awards at 'IDEA 2021'

Silver Award for 'Korean Air Card' and Bronze Award for 'Hyundai Card MX BOOST' in Branding Category

[Asia Economy Reporter Ki Ha-young] Hyundai Card has simultaneously won a silver and a bronze award at IDEA, one of the world's top three design awards.

On the 28th, Hyundai Card announced that it won the silver award in the branding category of IDEA 2021 announced on the 21st with the 'Korean Air Card' and the bronze award with the 'Hyundai Card MX Boost.'

The company received high praise for expanding branding experiences in various ways beyond reflecting the product identity in the credit card plate design, including packaging, goods, and pop-up stores.

The Korean Air Card, which won the silver award, is the first domestic airline private label credit card (PLCC) created through a partnership between Korean Air and Hyundai Card. Hyundai Card showcased an original plate design that highlights the product's focus on airline-related benefits. The 'Korean Air Card 030, 070, 150' used motifs such as boarding passes, baggage tags, and aircraft fuselages. The premium card, 'Korean Air Card The First,' added luxury by incorporating colors of sunrise, sunset, and aurora into a shape reminiscent of an airplane window. The packaging of the ‘Korean Air Card 150,’ which includes a passport case, notebook, and travel guidebook, was also highly evaluated for both design and practicality.

The Hyundai Card MX Boost, which won the bronze award, received high praise for providing a new branding experience through goods and pop-up stores based on various plate designs. Hyundai Card MX Boost unveiled 12 plate designs inspired by balloons, gummy bears, high-end electronic products, and more. Using the plate designs, 21 types of goods including clothing, office supplies, and food products were produced, and a pop-up store was set up at Vinyl & Plastic in Itaewon, Seoul, where customers could directly experience them. Through this, Hyundai Card offered opportunities to experience branding not only at the moment of payment with a credit card but also throughout everyday life.

Meanwhile, Hyundai Card has previously won a gold award in the environment category at IDEA in 2010 for the 'Media Bus Shelter' at Seoul Station and a main award in the branding category in 2019 for 'The Green.' In April, it also won main awards in three categories at the iF Design Award 2021, thus holding a record of winning awards at all three of the world's top design awards.

This content was produced with the assistance of AI translation services.