Ace Bed, Jennie 'Good Sleep' Campaign Video... 10 Million Views on YouTube

Ace Bed 'Good Sleep' Campaign Season 2 TV CF Image. [Photo by Ace Bed]

[Asia Economy Reporter Kim Jong-hwa] Ace Bed announced that its 'Good Sleep' campaign season 2 advertisement has continued its successful campaign activities by reaching 10 million views on YouTube in the shortest period.

In August, Ace Bed selected BLACKPINK's Jennie as the new model for the Good Sleep campaign season 2 and released two series of advertisements titled 'Stack and Rest' and 'Don't Stack, Just Rest.' Within a month of their release, the two ads uploaded on YouTube surpassed 10 million views, marking the fastest time any Ace Bed campaign advertisement has reached 10 million views. Notably, 'Don't Stack, Just Rest,' which was released on the 1st of this month, has not even been out for a full month yet.

Ace Bed's Good Sleep campaign has been running for four years this year, showing the positive changes in oneself after a good night's sleep and conveying the importance and value of good sleep to consumers. This campaign's advertisements incorporate Jennie's diverse charms in everyday life to communicate the value of good sleep.

'Stack and Rest' shows model Jennie engaging in activities such as reading and making eye contact with a dog, illustrating values like love, culture, and skill that energize our daily lives, while emphasizing that the value of good sleep is paramount. Conversely, 'Don't Stack, Just Rest' introduces things that should not accumulate in daily life, such as dust, laundry, and loneliness, continuously highlighting the value provided by good sleep.

An Ace Bed representative stated, "Surpassing 10 million views within a month of the video's release is a record set in the shortest time among our company's campaign advertisements, making it even more meaningful," adding, "We hope that the message of the cumulative effect of good sleep, which Ace Bed has continuously communicated, is well delivered to consumers through this campaign video featuring our new model Jennie."

This content was produced with the assistance of AI translation services.