Nexen Tire to Sponsor North American Ice Hockey Team 'Anaheim Ducks' for 3 Years
Marketing Activities Utilizing Anaheim Ducks... Brand Exposure Through Electronic Billboards and Outdoor Advertising
[Asia Economy Reporter Ki-min Lee] Nexen Tire announced on the 27th that it will sponsor the North American ice hockey league team, the Anaheim Ducks.
The Anaheim Ducks are a team in the National Hockey League (NHL) based in Anaheim, California, USA. Nexen Tire will officially sponsor the Anaheim Ducks for three years starting from the 2021 and 2022 seasons.
The Anaheim Ducks were founded in 1992 and won the Stanley Cup, the NHL playoffs championship, in 2007.
Nexen Tire plans to accelerate its efforts to penetrate the U.S. market by conducting various events such as marketing activities using the Anaheim Ducks' logo and game invitation events targeting local consumers and dealers.
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Additionally, through this sponsorship, Nexen Tire has acquired the rights to brand exposure via displays and outdoor advertisements inside the Anaheim Ducks' home arena, the Honda Center. The Nexen Tire logo will also be displayed at concerts and sports events held at the arena.
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