Lotte Confectionery Launches 'Seolleim Probiotics,' First Functional Label Product in the Ice Cream Industry

[Asia Economy Reporter Seungjin Lee] Lotte Confectionery announced on the 27th that it has launched 'Seolleim Probiotics.'

'Seolleim Probiotics' is the first case in the domestic ice cream category to apply the 'General Food Functionality Labeling System.' The 'General Food Functionality Labeling System' is a system implemented at the end of December last year that allows general foods to display functionality if they meet the functionality labeling criteria and have sufficient scientific evidence.

'Seolleim Probiotics' is a product using probiotics, a health functional ingredient known to help maintain gut health and prevent immune decline, amid growing interest in health due to the recent COVID-19 impact. Each product (160ml) contains 100 million CFU (colony-forming units) of lactic acid bacteria, which corresponds to the adult daily recommended intake. This product features a yogurt flavor.

This product is part of Lotte Confectionery's health-oriented project 'Beyond Sweet.' 'Beyond Sweet' is a health-oriented project with the identity of 'adding health to taste,' aiming to pursue not only the taste but also the health benefits of the products. As part of the 'Beyond Sweet' line, 'Mok Candy Propolis Herb Ginger' and 'Dream Cacao 56 Vitamin E' were released last May.

Lotte Confectionery plans to continuously advance the 'Beyond Sweet' project, strengthen promotion of functionality, and gradually increase awareness of Lotte Confectionery's health-oriented project.

This content was produced with the assistance of AI translation services.