bhc Chicken, Franchise Stores Surpass 500 Million KRW Average Annual Sales Last Year

[Asia Economy Reporter Moon Hyewon] bhc Chicken's average annual sales per franchise store exceeded 500 million KRW last year.

According to the disclosure statement registered in the Franchise Information System of the Fair Trade Commission on the 27th, bhc Chicken's average annual sales per franchise store last year recorded 520 million KRW, an increase of about 20% compared to 430 million KRW in 2019.

During the same period, sales per unit area also increased by about 21%, from 23.48 million KRW to 28.51 million KRW.

bhc Chicken explained that this growth trend is the result of combined efforts to enhance franchise capabilities, including substantial support from headquarters to franchise stores, active communication, and adherence to their fundamental roles.

The franchisor conducts advertising, publicity, and marketing activities including new menu development at least twice a year, and franchise stores operate according to the headquarters' manuals, with the basic policy of providing customers with clean and delicious chicken.

bhc implements a communication strategy where CEO Im Geumok and other headquarters executives tour nationwide every year to listen to voices from the field. They hold nationwide franchisee meetings to communicate directly with franchise owners and operate the ‘Sinbaram Plaza’ channel that enables real-time communication between headquarters and franchisees, striving to quickly resolve franchise difficulties.

A bhc Chicken official said, “The foundation for bhc’s sustainable growth lies in forming a consensus on the franchise stores and brand vision and executing it together,” adding, “We will continue to make efforts so that the franchisor and franchise stores can grow together, focusing not only on short-term sales increases but also on strengthening fundamentals to achieve qualitative growth.”

This content was produced with the assistance of AI translation services.