illoom, First in Domestic Furniture Industry to Win Gold at '2021 IDEA Design Awards'

'Jerome Motion Desk', Recognized for Comprehensive Innovation in Design, Aesthetics, Practicality, and Social Contribution

illoom 'Jerome Motion Desk'.
Photo by illoom

[Asia Economy Reporter Kim Jong-hwa] Ilroom, a lifestyle furniture brand under the Persys Group, has been honored with the Gold Award, the highest prize in the Furniture & Lighting category at the 2021 IDEA Design Awards in the United States, for its 'Jerome Motion Desk.' This is the first time in the history of the domestic furniture industry that a Gold Award has been won in the Furniture & Lighting category at the IDEA Design Awards.

The IDEA Design Awards, organized by the Industrial Designers Society of America (IDSA), is an international design award considered one of the world's top three design awards alongside Germany's 'iF Design Award' and 'Red Dot Design Award.' Each year, it evaluates design innovation, user experience, product design aesthetics, and social contribution across 20 categories including branding, packaging, consumer technology, furniture & lighting, and design strategy to select the best designs.

The Ilroom Jerome Motion Desk, which won the Gold Award at the 2021 IDEA Design Awards, is a functional desk ergonomically designed to fit the body shape of growing children. Available in two colors, gray and yellow, it adds vibrancy to children's rooms. The Jerome Motion Desk is recognized for its optimized design for children by providing various learning environments through adjustable desk height and angle functions according to the child's growth and activities, and by promoting proper posture habits.

Additionally, features such as a kid's lock to prevent safety accidents, a multi-tap for media-based learning environment support, the use of eco-friendly materials and finishes, a curved design and compact size considering the age of actual users and space, all received positive evaluations across the IDEA Design Awards assessment criteria.

An Ilroom representative said, "Winning the Gold Award in the Furniture & Lighting category at this IDEA Design Awards is meaningful as it reflects Ilroom's efforts to create innovative furniture based on a deep understanding and expertise of people's lifestyles and environments." They added, "Going forward, Ilroom will continue to strive to create furniture that combines aesthetics and practicality based on research into various lifestyles."

This content was produced with the assistance of AI translation services.