OK Savings Bank and Capital Join 'Metaverse Alliance'... Targeting MZ Generation

OK Financial Group Gather Town image. Photo by OK Financial Group

[Asia Economy Reporter Song Seung-seop] OK Financial Group plans to target the MZ generation and non-face-to-face financial service users by utilizing the metaverse (extended virtual world).

According to OK Financial Group on the 24th, its major affiliates such as OK Savings Bank and OK Capital recently became the first in the industry to join the "Metaverse Alliance."

The Metaverse Alliance is a consultative body that provides a platform for mutual cooperation to develop the metaverse industry. Led by the Ministry of Science and ICT, it aims to foster and expand the metaverse ecosystem through technological cooperation and joint project discovery.

OK Financial Group explained that it plans to actively collaborate with innovative companies through the Metaverse Alliance to introduce new services. A group official emphasized, "The metaverse is a useful platform with high expansion potential as it allows various activities," adding, "We expect to establish a unique work culture and secure new channels for OK Financial Group by utilizing the metaverse."

Within the company, a task force (TF) team for metaverse utilization has been formed, consisting of practitioners from 10 departments. The TF has begun a multifaceted review to compare and implement the usability of metaverse platforms. It set goals to build an OK Financial Group space within the platform, devise utilization plans, continuously update content, and activate internal and external promotions. The TF plans to meet regularly twice a week to carry out its tasks.

Metaverse technology will be used for building remote workspaces, constructing landmarks such as volleyball and rugby stadiums, operating virtual branches, and digitalizing representative characters into digital humans.

Chairman Choi Yoon said, "The impact of metaverse technology is rapidly spreading to the financial industry," and added, "We will use it to target the MZ generation and advance non-face-to-face channels."

This content was produced with the assistance of AI translation services.