SPC Group Opens Paris Baguette Flagship Store 'ION Orchard' in Singapore

[Asia Economy Reporter Lim Hye-seon] SPC Group announced on the 23rd that it has opened 'Paris Baguette ION Orchard Store' at ION Orchard Mall in Singapore. (Hereinafter referred to as ION Orchard Store)

The ION Orchard Store is located on the B1 floor of the complex shopping mall 'ION Orchard Mall' in the Orchard area, a cultural hub and bustling district of Singapore, with an area of 281㎡ and 70 seats.

SPC Group plans to operate the ION Orchard Store as a flagship store representing the Paris Baguette brand in Singapore, offering products and services differentiated from existing Paris Baguette stores.

For the first time in Singapore, SPC Group introduces three types of 'Signature Bread' made with 'Sangmijong,' a fermented dough mixed with native yeast and native lactic acid bacteria developed in-house. In addition, it sells 22 types of 'All Day Dining' menus, including brunch menus, vegetarian options, and children-only menus. Furthermore, beer cocktails using tea from SPC Group's premium tea brand 'Teatra' are also offered.

The interior space is also differentiated. The ceiling interior reminiscent of the sky and French-style furniture create an indoor atmosphere that feels like being on an outdoor terrace.

An SPC Group official said, "The PLQ store, which opened last August, has received a good response from consumers, and despite the COVID-19 situation, Singapore stores are showing consistently good results. We will strengthen new menus and services through the new flagship store to accelerate our penetration into the Southeast Asian market."

Meanwhile, since entering Singapore in 2012, SPC Group operates 11 Paris Baguette stores in major commercial areas. It also holds exclusive business rights for Shake Shack and Eggslut in Singapore, operating 8 stores. SPC Group is actively conducting business by positioning Singapore as a base for the Southeast Asian market, the 'third global growth axis' after the United States and China.

This content was produced with the assistance of AI translation services.