Hansome Time Holds First Digital Runway... Strengthening Digital Communication

[Asia Economy Reporter Lim Hye-sun] TIME, a women's clothing brand under Hansome, a lifestyle care company affiliated with Hyundai Department Store Group, is strengthening digital communication with customers.

Hansome announced on the 23rd that TIME will unveil the '2021 Fall·Winter Season Digital Runway' video at 12:30 PM on the 24th. The video will be released through The Hansome.com's official YouTube channel and TIME's official Instagram account.

The digital runway is a new customer communication method adopted by the fashion industry in response to the spread of COVID-19, and this is the first time TIME is conducting one.

This digital runway will differ from traditional runways by expressing the brand identity through splendid visuals and music. The video production involved the filming team from ZANYBROS, who have created music videos for leading Korean musicians such as BTS (Bangtan Sonyeondan) and EXO.

A Hansome representative said, "Through the digital runway that combines fashion with splendid visuals, we plan to introduce the main fashion trends of this season to customers. In particular, to commemorate the video launch, we will provide a live broadcast where designers who planned the products and customers can communicate via comments, offering customers a new shopping experience."

Through this digital runway, Hansome will showcase TIME's new products for the 2021 Fall·Winter season. The concept of this year's new products is 'Timeless·Iconic (unchanging symbol),' characterized by delicately tailored classic items reinterpreted in a new and simple way.

This content was produced with the assistance of AI translation services.