11st, 4 Million Gift Service Transactions in One Year... Monthly Average Transaction Amount Up 27%

11st's Gift Service surpassed 4 million cumulative uses and 3 million cumulative users within one year.

[Asia Economy Reporter Lim Chun-han] 11st announced on the 16th that its Gift Service surpassed 4 million cumulative uses and 3 million cumulative users within one year of its launch. The transaction amount has been increasing by an average of 27% each month.

The Gift Service allows users to select from over 100 million tangible and intangible products sold on 11st, choose the recipient, make a payment, and send a gift via text message to the recipient's phone number or through KakaoTalk. In April this year, it became the first in the e-commerce industry to apply the Gift Service to overseas direct purchase products, and has continuously upgraded its gift recommendation curation features.

11st analyzed that the use of the service has steadily increased due to the normalization of non-face-to-face gifting influenced by social distancing, as well as the convenience of not needing to ask for the recipient's address. In particular, the number of users in their 40s and 50s, who were not familiar with mobile gifting, has increased by nearly 30% compared to the early days of the service.

With the upcoming Chuseok holiday, the use of non-face-to-face gifting has significantly increased. From the 6th to the 13th, the transaction amount for the Gift Service increased about 9 times compared to the same period last year, and the quantity of purchased products increased about 13 times. E-coupons and gift certificates were mainly gifted, and seasonal home appliances and health foods also gained popularity.

A 11st official said, “We are continuously upgrading services to create a non-face-to-face gifting environment where people can easily and comfortably exchange their feelings through packaging services and thank-you cards,” adding, “We will continue to introduce differentiated features to establish ourselves as a leading e-commerce service that pioneers the changing gift culture.”

This content was produced with the assistance of AI translation services.