Jeonggwanjang Opens 'Jinsaeng Museum Cafe' in New York, USA

[Asia Economy Reporter Lim Hye-seon] The red ginseng brand Jeong Kwan Jang opened the ‘Ginseng Museum Cafe by Jeong Kwan Jang’ in Manhattan, New York, on the 14th.

‘Ginseng Museum Cafe,’ the world’s first experiential store created by Jeong Kwan Jang, combines a museum and cafe format to allow visitors to directly experience the efficacy and premium value of Jeong Kwan Jang red ginseng.

It visually reproduces the history and value of Korean ginseng, cultivation and processing methods, and efficacy using 3D sculptures and digital videos. Additionally, the store features a ‘Red Ginseng Brewery (Extraction Zone)’ where visitors can see and taste the 24-hour extraction process of the decoction, providing a ‘pleasant experience’ for visitors.

Amid the global COVID-19 pandemic, interest in immunity has increased, and Korean representative immune-boosting ingredient red ginseng is gaining attention in the United States. Jeong Kwan Jang’s sales on Amazon, the leading e-commerce platform in the U.S., more than tripled last year compared to the previous year.

This content was produced with the assistance of AI translation services.