Shinsegae Food No Brand Burger Surpasses 150 Stores in Just 2 Years Since Launch

Over 1,000 Franchise Inquiries Monthly, Expansion Accelerates with Over 10 New Stores Opened

[Asia Economy Reporter Lim Hye-seon] Shinsegae Food's No Brand Burger has opened its 150th store just two years after its launch.

Shinsegae Food announced on the 16th that No Brand Burger, which surpassed 100 stores in the shortest time in the industry of 1 year and 8 months last May, has now exceeded 150 stores with the opening of the Busan Hadan Art Mall branch, marking two years since its launch. Additionally, with about 10 new stores opening every month, it is expected to easily achieve the target of 170 stores by the end of this year.

While most franchises entering the domestic hamburger market take about 10 years to reach 100 stores, No Brand Burger has shown a steep growth curve, taking only 1 year and 8 months. In the franchise industry, surpassing 100 stores is a key indicator of market establishment and business growth. Especially, right after reaching 100 stores, No Brand Burger opened 15 new stores in June alone, breaking the monthly new store opening record. Furthermore, inquiries from prospective franchisees are flooding in. Since officially starting the No Brand Burger franchise business in July last year, more than 1,000 franchise inquiries have been received every month to date.

Shinsegae Food analyzed that the popularity of No Brand Burger is not only due to offering products at cost-effective prices but also because of actively engaging in various activities based on a young and trendy concept to provide differentiated experiences. Product prices range from 1,900 to 5,300 KRW for single items and 3,900 to 6,900 KRW for sets.

In fact, when Shinsegae Food launched No Brand Burger in August 2019, it created a buzz with a burger song commercial featuring model Han Hyun-min. In September last year, marking its first anniversary, it introduced the Yeoksam Station branch, which showcased the future of No Brand Burger stores with automatic burger bun and patty cooking equipment and serving robots. Regarding the menu, to cater to the MZ generation who prioritize meaning-out (choosing products based on beliefs), it launched the ‘No Chicken Nugget’ made from chicken alternative meat, which sold 300,000 units. It also introduced differentiated menu items such as the ‘Pepperoni Burger’ containing pepperoni, usually used as pizza topping, the ‘Sugar Butter Fries’ which broke the stereotype of fries being salty by offering a sweet flavor, and the ‘Crunchy Wing’ developed to maintain crispiness even after some time for customers enjoying takeout or delivery, gaining popularity.

Shinsegae Food plans to strengthen digital marketing in line with the steady increase of customers enjoying No Brand Burger through mobile delivery and takeout. To this end, on the 18th at 6 PM, it will hold a special promotion on Baemin Shopping Live, selling 5,000 No Brand Burger 10,000 KRW gift certificates at a 30% discount. Additionally, 20 customers who provide purchase verification during the broadcast will be selected to receive 5,000 KRW in SSG Money.

Along with this, Shinsegae Food plans to launch a dedicated No Brand Burger app by the end of the year, enabling orders for delivery and takeout to improve ordering convenience and expand its customer base through various benefits.

This content was produced with the assistance of AI translation services.