'18,940 Units Sold' Casper's Smooth Start on First Day

[Asia Economy Honam Reporting Headquarters Reporter Park Jin-hyung] Hyundai Motor Company's entry-level SUV 'Casper,' scheduled for release on the 29th, has made a smooth start.

According to Hyundai Motor Company on the 15th, Casper, which began online sales from the previous day, had sold 18,940 units as of 8:30 a.m. that day.

More than 136,000 people participated in the early bird reservation notification event held since the 1st of this month.

The Casper online site also exceeded 700,000 visitors on the first day. On the previous day, the site attracted so many visitors that it temporarily went down, generating significant interest.

Industry insiders consider selling more than 10,000 units a day as a success.

Researcher Lee Jae-il of Eugene Investment & Securities analyzed, "Considering that the compact car market is not a large market, it seems that a considerable number of units have been sold."

He evaluated, "There were concerns about the price burden because the price range was higher than expected, but this level of performance is encouraging."

Casper features ▲a design and colors that express individuality ▲seats with adjustable interior space according to usage ▲advanced driver assistance systems and front-seat center side airbags as standard for safety ▲and driver-centered convenience features.

Casper is equipped with a gasoline 1.0 and turbo engine, delivering a maximum output of 76 to 100 horsepower and maximum torque of 9.7 to 17.5 kgf·m.

The prices are ▲base model Smart at 13.85 million KRW ▲Modern at 15.9 million KRW ▲Inspiration at 18.7 million KRW.

This content was produced with the assistance of AI translation services.