Shinhan Life Accelerates from Virtual Models to the Metaverse

[Asia Economy Reporter Oh Hyung-gil] Shinhan Life announced on the 15th that it has joined the 'Metaverse (Extended Virtual World) Alliance.'

The Metaverse Alliance, led by the Ministry of Science and ICT, includes over 300 companies from virtual convergence technology (XR) demand and supply firms such as Samsung Electronics, Hyundai Motor, Naver Labs, and the broadcasting media industry, aiming to promote technological cooperation and discover joint projects for the development of the metaverse industry.

Shinhan Life plans to develop various creative financial services based on metaverse platforms and create an environment where companies and consumers can interact within virtual settings.

They will also explore new business opportunities linked to existing platforms and gradually expand related services by building their own metaverse platform to improve work environments, such as virtual offices and virtual sales branches.

Han Sang-wook, Head of Shinhan Life ICT Group, stated, "As the metaverse develops, customers' movement to metaverse virtual spaces will accelerate, increasing creative marketing opportunities. We plan to promote innovative financial services through close collaboration with alliance member companies."

This content was produced with the assistance of AI translation services.