HS Ad Signs Business Agreement with WYSIWYG for Metaverse Exhibition Project

On the 14th, HS Ad signed a memorandum of understanding (MOU) with WYSIWYG Studio for a metaverse and hybrid exhibition business.

[Asia Economy Reporter Lim Chun-han] HS Ad announced on the 15th that it has signed a memorandum of understanding (MOU) with WYSIWYG Studio for metaverse and hybrid exhibition business.

HS Ad needed metaverse-related technology as exhibition events are shifting to hybrid exhibitions combining online and offline due to COVID-19, while WYSIWYG Studio required a business partner that could directly generate revenue through metaverse-related technologies.

Through this MOU, both companies agreed to actively cooperate in promoting metaverse business, including building metaverse platforms, by leveraging their infrastructure such as technology, business strategies, and experience. They also plan to jointly promote hybrid exhibition business merging offline and online markets, which are expanding due to COVID-19, and showcase cutting-edge hybrid exhibition technologies and content at global electronics exhibitions.

Jung Sung-soo, CEO of HS Ad, said, “Through this MOU, we will be able to provide differentiated customer experiences using advanced technologies such as the metaverse in the exhibition event business sector. We will ultimately realize digital transformation (DX) to provide higher customer value through transitioning into a data-driven marketing company and promoting metaverse-related businesses, and lead the new image of future advertising companies.”

This content was produced with the assistance of AI translation services.