Lotte Hotel Sells Popular Restaurant Items on 'Naver Smart Store'

Expanding Sales Channels to Enhance Accessibility and Convenience for the MZ Generation
Following KakaoTalk Gift, Entry into Naver Smart Store

[Asia Economy Reporter Yuri Kim] Lotte Hotel announced on the 15th that it will enter the Naver Smart Store. The strategy is to actively expand sales channels to improve accessibility and convenience for the main customer base, the MZ generation (Millennials + Generation Z).

Lotte Hotel explained, "Since entering KakaoTalk Gift last April, the Signiel Seoul The Lounge Afternoon Tea Set sold out early within a month, attracting significant attention and accelerating efforts to increase touchpoints with customers."

At the Lotte Hotel Naver Smart Store, about 40 products are sold, including ▲Signiel Busan The Lounge Afternoon Tea Set ▲Lotte Hotel Seoul Momoyama Signature Box ▲Lotte Hotel World La Seine Meal Voucher ▲Lotte Hotel Jeju The Canvas Dinner Meal Voucher ▲Mobile 100,000 KRW Gift Certificate, and more.

Some products can be purchased at a 5-10% discounted price, and Naver Pay point accumulation benefits are also provided.

A Lotte Hotel official stated, "As demand for non-face-to-face gift purchases increases, we plan to expand mainly representative menus and practical products of each chain, considering the preferences of the MZ generation who prefer value consumption and reasonable spending."

This content was produced with the assistance of AI translation services.