KOTRA and Small Enterprise Distribution Center Promote 'BrandK Overseas Expansion Support' Project

[Asia Economy Reporter Jeong Hyunjin] KOTRA announced on the 14th that it will launch the 'BrandK Overseas Expansion Support' project this month in collaboration with the Small and Medium Business Distribution Center.

The Small and Medium Business Distribution Center selects 'luxury small and medium enterprises' that produce consumer goods based on innovative technology and grants them the right to use the national representative joint brand 'BrandK' trademark. KOTRA plans to nurture BrandK into a global brand by supporting consumer goods export marketing using its self-developed big data platform 'TryBig' and overseas networks.

KOTRA provides support such as ▲overseas market research ▲business partner connection support ▲online consultations through a customized export marketing package service exclusively for BrandK participating companies. In addition, to establish a constant export support system, KOTRA plans to open a BrandK exclusive section on its online export support platform 'BuyKorea' for utilization.

Kim Sangmuk, Head of KOTRA Innovation Growth Division, said, "Through inter-agency collaboration, we will streamline export support for consumer goods companies and spare no effort to help BrandK companies grow into global brands representing Korea in overseas markets."

This content was produced with the assistance of AI translation services.