Nineteenth 'Bonappetit IF', Rising as the Most Beloved Korean Food Franchise Among Koreans

Photo by BonIF

[Asia Economy Reporter Moon Hyewon] There is a brand that has achieved four brands and approximately 1,960 franchise stores nationwide in less than 20 years since starting its business. This is the Korean food franchise company BonIF, which has upheld the basics such as healthy taste, ingredients, portions, and service with the core philosophy of ‘Bon (本).’

BonIF began its business in 2002, positioning itself as a Korean food franchise company. The secret to its growth lies in adding ‘sincerity’ and ‘differentiation’ to the principle of putting care into fresh natural ingredients.

In 2010, it introduced Bon Dosirak, a premium Korean lunchbox brand, which changed the landscape of the lunchbox market. Bon Dosirak offers a well-prepared table featuring seasonal ingredients, a variety of new menu items, and nutritious Korean side dishes and soups. After COVID-19, it has rapidly grown by launching a delivery-optimized model amid the trend of single-person meals, delivery, and group lunchboxes.

At Bon Seolleongtang, they serve three-color, three-flavor seolleongtang?‘Baek,’ ‘Hong,’ and ‘Hwang’?made with twelve-hour boiled Korean beef bone broth. In May, they launched Sudamgol, a shop-in-shop style hot pot specialty restaurant, offering single-person hot pot menus that actively respond to customers’ tastes as well as the solo dining trend. Bon Wooribansang presents menus composed of representative dishes from all over the country and seasonal ingredients on a traditional Korean table setting.

Focusing on ‘win-win’ relationships across franchise stores, local communities, and farms, they are also committed to mutual growth. They are expanding social contribution projects by supporting porridge for elderly living alone, sharing lunchboxes with undernourished children and youth, and providing home meal replacement (HMR) products to grandparent-grandchild households.

This content was produced with the assistance of AI translation services.