Lotte Hotel Seoul, Recruiting '2021 Fansumer Crew Seoul'

Lotte Hotel Seoul is recruiting the 2nd generation of the '2021 Fansumer Crew Seoul' until the 26th.

[Asia Economy Reporter Lim Chunhan] Lotte Hotel Seoul announced on the 14th that it is recruiting the 2nd generation of the ‘2021 Fansumer Crew Seoul’ until the 26th. Fansumers are consumers who participate in the production process of products or content, helping companies communicate more closely with their customers.

Lotte Hotel Seoul operated the first generation of the Fansumer Crew for the first time in the first half of this year, generating a strong response on social networking services (SNS) with content such as La Cance and Roomcok. They plan to continue activities with new fansumers in the second half of the year as well.

The nine teams selected in this recruitment will participate in producing experiential content and product development during the activity period from October to February next year. Based on the planning proposals submitted through the questionnaire at the time of application, Lotte Hotel Seoul’s marketing staff will create packages tailored to the characteristics of each crew, such as couples and families.

Along with customized benefits personally composed, participants can experience a 2-night stay at Lotte Hotel Seoul and one of the six food and beverage establishments (Momoyama, Dorim, Mugunghwa, La Seine, Lounge, Delica Hans). One person selected as a royal fansumer through evaluation will be given an integrated accommodation voucher that can be used at all seven domestic 5-star Lotte Hotels and an opportunity to continue as a fansumer next year. The two best fansumers will be able to use Lotte Hotel’s paid membership, the Trevi Club, free of charge for one year.

A representative of Lotte Hotel Seoul said, “The vivid feedback from the first generation of the Lotte Hotel Seoul Fansumer Crew was a great help in product development,” and added, “We will continue to plan customer-friendly products together with the second generation of the Fansumer Crew, who can be called customer representatives.”

This content was produced with the assistance of AI translation services.