Shinsegae Department Store, Traditional Liquor 'Popular' as Chuseok Gift... Sales Up 180% YoY

Ilyeop Pyeonju sold at Shinsegae Department Store.

[Asia Economy Reporter Lim Chun-han] Traditional liquor is gaining great popularity as a Chuseok gift this year. In particular, traditional liquor is receiving explosive responses due to its classic design and limited production.

According to Shinsegae Department Store on the 13th, sales of traditional liquor increased by 180% compared to the same period last year, and the number of customers purchasing also rose by 70%.

The ‘Ki Soju’ gift set, created in collaboration with Hwayo Soju, sold out all 1,300 bottles prepared within a week of its launch. This product is a premium soju made by Korean-American Hollywood fashion designer Eva Chou, inspired by her longing for Korea.

Additionally, the Ilyeop Pyeonju, exclusively introduced by Shinsegae, is a traditional liquor brewed solely with rice, water, and nuruk without any sweeteners, crafted by the hands of the matron of the Nongam Jongtaek in Andong. Named after a verse from ‘Eobuga’ by Nongam Lee Hyun-bo, which praises nature, Ilyeop Pyeonju symbolizes a small leaf-like boat floating on water.

A Shinsegae Department Store official said, "Traditional liquor, boasting excellent quality, is diversifying from story-rich traditional liquors to premium products," adding, "We hope this Chuseok will also help expand the market for our local liquors."

This content was produced with the assistance of AI translation services.