'24-Hour Chatbot Civil Complaint Handling' Muhyeop, Big Data-Driven Corporate Service Phase 2 Innovation

[Asia Economy Reporter Kim Hyewon] The Korea International Trade Association announced on the 12th that it will launch the 'Trade Big Data Phase 2 Service' starting from the 13th.

The Phase 2 service integrates and advances the existing 'My Trade' and 'Trade Big Data Service (Phase 1)', which provided customized information based on company characteristics. Newly introduced features include proactive service provision, AI-based buyer-seller matching, and a chatbot.

The proactive service sends information tailored to company characteristics via email before the company requests it. Previously, services such as recommending promising markets were provided based on companies' export items, countries, and performance, but companies had to visit the association's website to explore the information themselves.

However, with the proactive service, the utilization of information has increased by providing companies with information they need or may be interested in first. The information provided has also expanded to include key economic indicators of promising markets by company, tariffs and regulations, exhibitions, buyer offers, as well as today's news keywords and major country policy and trend reports from 25 related organizations. All provided information can be saved as reports, making it useful for internal reporting and meetings.

The AI-based buyer-seller matching system analyzes requests left by overseas buyers on TradeKorea, a B2B online trading platform, and automatically extracts the most suitable export companies and products. Previously done manually, AI has improved the quality of matching and reduced the time required.

The chatbot service handles corporate inquiries 24 hours a day. Thanks to this, it can respond more quickly and effectively to frequently occurring inquiries such as issuing the APEC Business Travel Card (ABTC) and export-import performance certificates.

Park Kangpyo, head of the Trade Big Data Office at the Korea International Trade Association, said, "The Trade Big Data Phase 2 Service analyzes structured and unstructured data inside and outside the association to optimally provide information that our companies need," adding, "We will strive to provide information tailored to the needs of companies."

This content was produced with the assistance of AI translation services.