Yanolja, Complete Overhaul of Restaurant Service

[Asia Economy Reporter Junhyung Lee] Leisure platform Yanolja announced on the 10th that it has completely revamped its restaurant service.

Yanolja focused on improving customer experience in this overhaul. Previously, the home screen of the Yanolja application (app) only listed restaurants by region, but with the revamp, a big data-based personalized service is now provided. A new category that recommends nearby restaurants when users allow location access has been added. The design has been changed to allow intuitive confirmation of benefits such as discount coupons and special menus. Yanolja also plans to offer content for diverse gourmet experiences through its new online magazine, "Discovery of Restaurants."

To celebrate the full service revamp, a promotion is also underway. Until the end of this month, Yanolja will reward 100 people with a 5,000 KRW reward by lottery if they leave comments recommending restaurants in the Hongdae area that they want to be listed in the restaurant service. Some restaurants offer discounts of up to 5,000 KRW or special menus when visited through Yanolja's restaurant service.

Earlier, in May of this year, Yanolja introduced a non-face-to-face online reservation service for on-site restaurant customers. The company explained that it converted the previously mandatory on-site waiting process online to create a safe leisure environment. Additionally, considering the relatively high commission burden in the dining industry, Yanolja is currently implementing a "zero commission" policy indefinitely.

Yeon Eun-jung, head of marketing at Yanolja, said, "We expect this service revamp to activate non-face-to-face waiting and contribute to overcoming the COVID-19 crisis in the industry," adding, "We will continue to advance the platform to provide differentiated experiences to customers and lead the industry's digital transformation."

This content was produced with the assistance of AI translation services.