'After This Night, Surely a Better Day Will Come!'... Dongdaemun-gu Hope Billboard Redesigned with Cartoon

Created for the first time in cartoon format with artist Jisoo, who has over 150,000 Instagram followers... A 'healing toon' comforting and resonating with residents amid the prolonged COVID-19 fatigue

[Asia Economy Reporter Park Jong-il] The Dongdaemun-gu Hope Message Board, installed on the front of the Dongdaemun-gu Office building and delivering uplifting phrases to residents, has been newly transformed into a cartoon format.

The newly installed message board features the phrase, "When this rain / this night passes / surely a good day will come!"

Unlike the previous hope message boards, which mainly displayed poetic phrases, this new cartoon-style message board contains a ‘healing toon’ to comfort residents weary from COVID-19. Because it is in cartoon form, it is expected to resonate with a wide range of residents regardless of age or gender.

Additionally, it was created in collaboration with artist Jisoo, who has over 150,000 Instagram followers for her ‘Tokki Toon’ (Rabbit Toon), adding freshness. The Dongdaemun-gu representative character, Kkumdong-i, who conveys messages of dreams and hope, also makes a surprise appearance, highlighting Dongdaemun-gu’s unique character.

Yoo Deok-yeol, Mayor of Dongdaemun-gu, stated, “I hope residents struggling due to COVID-19 will find hope for daily recovery by seeing the hope message board,” and added, “We will continue to strive to produce diverse and relatable hope message boards to provide comfort during these difficult times.”

Since 2012, the Dongdaemun-gu Hope Message Board has been posting uplifting phrases to deliver hope and inspiration to residents. Starting this year, it will be produced 10 times annually and created with more diverse content to better resonate with residents.

This content was produced with the assistance of AI translation services.